Work
Each write-up is one market, a set of URLs, and the neighbourhood of citations that followed — from our agency's database. Charts are attached to those URLs. Rankings are not a mood.
Nubra Analytics · Spain · 6 months
English blogs were busy. The Spanish product URLs were not. The campaign treated Spain as its own graph.
LinoMarket · Mexico · 7 months
A Madrid citation is not a Mexican one with different weather. The campaign stopped pretending otherwise.
Ría Ledger · Argentina · 8 months
Finance pages do not get to hide in a guest-post network. The campaign was built for people who read the URL.
Casa Norte · United States (Spanish) · 5 months
US Spanish mixes intent, geography, and bilingual behaviour. The link graph has to follow that mix, not a European folder.
Andes Trail · Colombia · 6 months
A Buenos Aires travel blog is a poor proxy for a Bogotá desk. The campaign stayed in the country that sells the seats.
Helio Grid · Chile · 9 months
Quiet specialist titles moved the pages. Loud generalist blogs would have been easier, and wrong.
Solara Stay · Spain · 6 months
People search the city. The useful mention sits on a page about that city, in Spanish, with a reason to name the stay.
Lecto Lab · Mexico & Colombia · 8 months
Reuse is not merge. The same product still needed two briefs, two graphs, and two sets of live URLs.
Viento Atelier · Spain · 5 months
A tag on a photo is not a sentence that needs a source. The campaign insisted on the sentence.
Campo Verde · Spain · 7 months
A coupon pop-up is not a food page. The campaign followed the recipes, the origin story, and the desks that still cook on the page.
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