Measurement
Why third-party domain metrics mislead on Spanish sites
A number is a filing aid. It is not a reading of the page.
Carlos Martínez11 min read
Writing
Blog
Short notes on Spanish search, publishers, and outreach. Written against our link building database of over 50,000 Spanish websites — meant to be used on a campaign, not to repeat the service pages.
Outreach
What Spanish newsrooms actually do with a pitch
A translated English template is visible in the first line. So is a letter that has read the section.
Laura Fernández11 min read
International SEO
Hreflang for Spanish URLs, without the usual theatre
The annotation is only as honest as the pages it points at.
Javier Romero11 min read
Markets
Spain and Latin America are not one SEO market
A Mexican citation is not a Spanish one with different weather. Treat the markets as markets.
Pablo García12 min read
Publishers
How to judge a Spanish publisher before you want a mention
Open ordinary articles, not the homepage pitch. The archive is the publisher.
Alejandro Moreno13 min read
Search behaviour
How Spanish-language search behaviour actually differs
People searching in Spanish do not follow the English outline with the nouns swapped. The query is a different object.
Elena Ruiz12 min read
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A URL and a market is enough. We do not need you to agree with the article first. We work with a database of more than 50,000 Spanish sites.
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